Portfolio Optimization

Credit and debit cards are keys to strong relationships. These convenient payment options make it easy for financial institutions like yours to build brand loyalty and increase revenues. That’s a win for you and your cardholders.

We can help you promote and manage successful and profitable card portfolios with card portfolio optimization. The more your cardholders use their cards, the more revenue you’ll realize.

Let us help you:

  • Implement low-cost, turnkey, and customizable campaigns
  • Analyze your program, and then plan and execute campaigns based on your annual growth goals
  • Create marketing solutions designed just for you

Portfolio Analysis and Strategy Development

A Vantiv professional will sit down with you to review your card portfolio performance, benchmarking data, and activity. Together, we’ll help you develop a complete action plan for card portfolio optimization and year-over-year revenue growth.

Marketing Planning and Creative Design

Planning...not guessing...is the key to results. We’ll build a marketing calendar with measurable goals. And from our variety of promotion designs, we’ll help you choose those that fit your needs. Or, we can design custom campaigns just for you.

Cardholder Segmentation

Cardholders are different. Their purchasing habits, response history, and usage patterns can all be categorized into specific cardholder segments. Analyzing these segments gives you the capability to target cardholders with specific messages and offers that can generate a response and increase usage.

Production Management

If you want a more hands-on approach to your marketing program, we can provide the creative while you produce the mailings. Or, if you prefer to stay focused on the day-to-day, we’ll manage the entire process for you. Either way, your portfolio will include engaging promotions that get you noticed.

Response Analysis and Reporting

Understand what works and what doesn’t work so you can tweak your portfolio for top performance. We’ll work with you to analyze the data and make adjustments to increase your marketing effectiveness and profitability.

Learn what Vantiv can do for your business.

Call 866-622-2880 or submit our contact form.