Merchant National Gift Card

Whether you’re new to the custom gift card business or have been operating a program for years, you want to know you’re getting the most from your custom gift card program.

But what will it take for your program to break out, get noticed, and make a significant impact on your business? It starts with developing an effective strategy to market, develop, and manage your custom gift card program. And that’s where our experience and passion for your business can make a difference.

Program Features

We’ve built our program with multiple transactions types, flexible program controls, and cardholder and merchant support features to ensure you get the most out of your gift card program.

  • Customized program consultation to help you market and expand your gift card program
  • Experienced support teams to ensure a smooth, accurate conversion, and ongoing support
  • Flexible hierarchies and program controls
  • Robust, secure, and compliant processing environment 
  • Online data and reporting solution with a large suite of reports and customizable queries
  • Extensive cardholder support with both online and telephony inquiry systems
  • Multiple settlement options for franchise partners

Marketing and Website Support

You don’t have to develop your gift card program or website on your own. We’re with you every step of the way as we:

  • Consult with you on card design, card vendor selection, and ordering options
  • Help you think through store displays and placement
  • Provide ideas to expand your program with creative promotional strategies that drive results

And for your custom gift card website, you can handle the implementation yourself or we can do it for you. We’ll work with your team to create a website where customers can buy and reload your gift cards.

Our web offering handles:

  • Card distribution
  • Card packaging with customized consumer messages
  • Multiple shipping methods
  • Full-order tracking through our online back office system

Managing Your Data

A successful program requires a solid back-office management system. Direct, powered by Vantiv, brings together all the data and reports you need to help you understand how your program is performing. And it provides the cutting-edge functionality you need to efficiently and securely manage all your payment transaction data.

Reports and Data

  • Search five years of transaction history at the summary or account level
  • Export data with ease and customize queries at the summary or detail level
  • Access a complete reporting suite for reconciliation, settlement, portfolio analysis, and escheatment
  • Access a comprehensive aging and liability file
  • Import a raw data activity file into your reconciliation system

Functionality

  • Process all available gift card transaction types, in single or batch mode via the Virtual Terminal
  • Import large, non-sequential batches of transactions from a spreadsheet to avoid manual entry
  • Process large batches of sequential cards in real time with the mass transaction application
  • Tag a group of cards for review using the program identifier assignment application

Implementation

Our conversions team has extensive experience bringing credit, debit, and gift card portfolios on to our platform. We manage the process from end to end so your program conversion is accurate, on time, and as seamless as possible.

With our innovative implementation support, we can:

  • Convert your active and non-active cards so you can deplete your current stock
  • Support all program features and functionality on your converted card base
  • Convert your transaction history if provided by your current processor

Learn what Vantiv can do for your business.

Call 866-622-2880 or submit our contact form.

Vantiv Credit Card Act

Gift Card Program Compliance

Information to help you stay informed.

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