Evolving our eCommerce Partner Program to empower our partners and help grow their businesses

By Darlene Ducharme, senior leader, eCommerce partnerships, Vantiv

For years, Vantiv has prided itself on providing greater resources and more expertise than any other payments provider in the market. It’s what has helped the company develop – and sustain – one of the payments industry’s longest and most comprehensive partner programs, with a largely unmatched size, scale and depth of offering.

And now, we’re excited to take the next step, elevating our industry-leading partner program to provide stronger support and better customer care focused on helping our partners grow their business, well-beyond payments.

According to Gartner, by 2018 more than 50 percent of commerce websites will integrate technologies from more than 15 vendors to deliver a digital customer experience – and at the heart of this experience is the processing of payments in exchange for goods and services. Translation: it’s now more important than ever to have a trusted payments partner that offers expertise and unparalleled access to resources to help navigate the complex (and ever-evolving) eCommerce landscape.

Through the company’s bolstered Vantiv Partner Advantage Program, we’re excited to be able to provide these resources to our eCommerce partners – within all markets – via a centralized hub. Whether a large business, a smaller entity, or any-sized organization in-between, all our partners will benefit from the program’s following four pillars:

  1. Partner Rewards: We help put more revenue into our partners’ businesses and bottom lines through generous residuals and incentives.
  2. Partner Resources: We make it easier to sell with powerful sales collateral, insightful thought leadership content on a variety of payments topics, in-depth product information, account team support, and everything our partners need to succeed.
  3. Product Support: Helping partners innovate faster with our developer network, implementation support, and open platform.
  4. Customer Care: Protecting and growing partners’ brands by helping to ensure their customers have a great experience.

Our enhanced program furthers the company’s concerted efforts, and delivers on our promise, to empower our partners.

So, regardless of how complex the eCommerce payments ecosystem becomes, we’re here to help our partners with industry-leading support and resources available at the touch of a button. We’re confident that the new Vantiv Advantage Partner Program will continue to make life simpler for partners while continuing to enable innovation and the growth of their brands.

As the exciting and ever-changing road of eCommerce unfurls ahead, we’re proud to take part in this journey with our partners.

Visit the Online Payments section of the Partner Advantage site – today – and see what awaits you.