Trust, customer service make payments partnerships successful for financial institutions

By Kelly Beatty, Senior Vice President and General Manager of Merchant Solutions for Financial Institutions

How do you characterize the success of a partnership? Is it expressed in the knowledge of experience or the security in knowing a partner will be there through the years?

At Vantiv, we take partnership seriously, and to demonstrate our commitment, we announced Vantiv Advantage, a new partner program that includes more benefits and makes business easier than ever for our partners. Our expertise delivers unparalleled access to payment resources that help provide partners with a seamless and safe processing experience.

The differentiating factor of Vantiv Advantage for financial institutions seeking to grow and build customer loyalty through a merchant services program, is our customer care. From smaller regional banks to large banks, we offer flexible approaches in tailored solutions when it comes to customer support. We understand that high-touch customer service with dedicated relationship managers is important to better position financial institutions for success.

Banks require a partner whom they can trust to provide the most beneficial offerings for their business. These partners need a payments expert that does the heavy-lifting for them so they can focus on their business, knowing that we're helping to protect their merchants. Our reputation is tied to theirs, so they can have peace of mind in the knowledge of our deep roots in the industry and strength in understanding how financial institutions operate.

Vantiv Advantage is the value we bring to our partners that make their lives easier and allow them to focus on growing their business, not on payments. We make it easier for our bank partners to protect and grow their brand while keeping them ahead of market innovation with secure payments solutions and superior customer care.

Read part one of this series on our commitment to partnership or visit our Partners page to see what personalized program our team recommends for your business.