Now that Black Friday is over, the holiday shopping is in full swing. Are you giving your customers what they really want? Hint: they want gift cards. An estimated $26 billion was spent on gift cards during the 2015 holiday season.
Not only do shoppers love gift cards, but they have many benefits for your business too. They often bring repeat customers as 55% of gift card users more than once to spend the value on their card. Still on the fence on whether to implement a gift card program this holiday season? Find out how Gourmet Donuts sold 2,000 gift cards in just 15 days of the holiday season: