April 27, 2018 – With big box stores occupying retail attention in-store and online, what does it take for consumers to go local? New data from Worldpay and Socratic Technologies uncovers what drives consumers to shop small independent businesses over their larger competitors.
Amazon Marketplace leads small business shopping
It’s one thing for a small business to sell online, and another to also have a presence on Amazon’s Marketplace. And, investing in such a presence may have benefits that outweigh costs. Most consumers across all age groups surveyed—70 percent on average—are likely to purchase from a small business via Amazon, as long as the price is competitive.