3 tips for simpler, easier merchant credit card processing
Merchant credit card processing doesn't have to be complicated. Here are some tips for keeping it simple.
If you’ve had a bad experience working with a merchant services provider for credit card processing you might view payment processing as a mess of fees and hassles you have to deal with. We’ve heard enough payments horror stories to understand that mindset. But the truth is that accepting credit cards is the single best thing you can do increase your revenue.
Paying by credit card is extremely important to a lot of people, in fact, 60% of customers prefer it to using cash. Not accepting credit and debit cards definitely impacts sales and causes people to avoid visiting your store or restaurant. Intuit reports that 69 percent of Millennials will not shop at businesses that only accept cash.
The good news is that you don’t have to choose between stagnant sales and credit card processing headaches. Here are some straightforward tips to help you find a payments solution that can help you achieve the growth you want, without the hassles you don’t.
Only Pay for What You Need
It's frustrating to buy machinery with thousands of features when you only wind up using two of them. A good merchant account and credit card processing partner can help you customize your payments solutions so you're not paying for anything you don't need (or simply don't want to use.) It also increases the chances of your understanding exactly how the system works to process the payments so you can implement better safety features and protocols.
Use updated equipment
Credit card hardware like PIN pad terminals and point-of-sale (POS) systems are getting more user friendly by the day, and they're making it even safer to accept payments with a lower risk of fraud and data theft. Every business owner knows what it feels like to get multiple credit cards for the same purchase or to have to process a return that comes with a variety of extenuating circumstances. For all of the anomalies in your business, having an up-to-date POS system or EMV-enabled credit card terminal can make speeding up transaction times and minimizing problems a reality due to the intuitive, easy to follow steps.
Choose the right payment partner
The best way to demystify credit card processing is to choose the right partner. When you have excellent support from knowledgeable people, you don’t have to worry about what will happen when you encounter a problem. You’ll know your partner has your back and will respond quickly and effectively to challenges when they come up.
A reliable payments partner can help you identify the right products and solutions to help you reach your unique goals. They can simplify complicated but necessary tasks like maintaining good card data security and PCI compliance. And can even save the day with financial protection if you do experience a breach.
Don’t let your past experiences with complicated technology and shoddy merchant services providers keep you from experiencing the full benefits of a reputable payments provider. Having trouble picking one? We can help.
Still looking to learn more about how payments work? See how payment solutions come together in this article.