Have you ever asked your marketing team how you can tie your marketing spend to customer purchases to maximize your advertising budget? Or, the best way to influence purchase behavior? Maybe you want to know what media will most effectively reach your customers, and how often you need to reach new customers. You may have even asked how your online advertising drives offline sales.
If your questions were met with a bit of hesitation, it’s not surprising. These are hard questions for marketers to answer without systems and insights that measure customer spend and connect those behaviors to campaign impressions.
Here’s how we can help. Worldpay TruSpend Advertising Analytics powered by Commerce Signals helps marketers connect the dots between consumer purchase activity and marketing spend, in near real time. It’s a single source of actionable, credible intelligence to help optimize advertising strategies and grow sales.
With TruSpend Advertising Analytics, you can solve one of the top problems in retail marketing: quickly identifying marketing that works and marketing that doesn’t work. TruSpend also allows you to:
- Connect advertising impressions to your actual purchase data, so you know which ads are driving sales
- Stop marketing efforts that are not delivering results
- Refocus marketing spend on the tactics that are driving incremental sales
Let your data help you with your top priority – more revenue. TruSpend Advertising Analytics generates timely, actionable insights based on customer purchase data. Because nothing expresses consumer intent like a real payment.