MERCHANT SPOTLIGHT:
April 2017

 

The Gifted Ferret - Woodstock, GA

Owner: Kevin Kino

The Gifted Ferret - Woodstock, GA
Years in Business: 5 years
Website: www.thegiftedferret.com
Quote: It’s all about price, quality and presentation
 

The Gifted Ferret:

The Gifted Ferret is an artisan gift store that combines gourmet items, boutique gifts and unique wine (low production). This unique retailer offers entertainment and education including wine tasting and classes. The name of his store was created while playing with ferrets in a pet shop one holiday shopping season.

Reasons for starting:

Kevin spent 25 years working for Coca-Cola in IT and was looking for a new challenge. The Gifted Ferret allows him to use his self-taught graphic artist and designer skills as well as manage a business that is viable year round.

Business challenges:

Other than getting beyond his own self-claimed stubbornness, Kevin needed to learn about all of the permits, fees, etc. required to build out the business location.

Business rewards:

Kevin has always loved shopping and can now turn that passion into revenue while he shops for unique items for his store. He also gets to support other small businesses and artisans by promoting their unique products in his store.

 

Creative product and marketing ideas:

  • The Gifted Ferret has created its own brand of dessert coffees with a hint of wine called Caffé Furetto. Flavors include Spicy Molten Chocolate Cabernet, Creamy Chocolate Strawberry Mascato, and Raspberry Chardonnay (YUM).
  • The Gifted Ferret supports many charity Black Tie dinners and other community events.
  • Kevin also posts events and activities on Eventful to help promote his business. Events include wine classes, free tastings and even a wine cruise down the Danube! Now that’s getting to know your customers!

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