No doubt you’ve heard about Apple Pay, which has been quickly followed by the likes of Android Pay and Samsung Pay. So what’s the fuss and why should you start accepting in-store mobile payments? For starters, 68 percent of U.S. adults now own smartphones1 capable of making mobile transactions.But there’s more.
So what’s the fuss and why should you start accepting in-store mobile payments? For starters, 68 percent of U.S. adults now own smartphones1 capable of making mobile transactions. But there’s more.
Digital wallets are convenient for customers
Consumers’ mobile devices are holding a lot more than contacts and photos these days. Your customers now take many aspects of their lives into their hands – literally – through mobile device enablement. Adding bank or credit card information to their applications gives them the ability to complete transactions using only their device. Customers today can pay using their smart device by:
- Loading their card information into their device through a mobile wallet app of their choice
- Activating their device with a PIN or fingerprint code in addition to the standard PIN and signature transaction authentication
- Holding the device in close proximity to the terminal, or by tapping the device to the terminal for a more secure card data transmission
In-store mobile payments are coming to a business near you
Most in-store mobile payments use what’s known as NFC (near field communication) to deliver payment information between customer and merchant devices. What many merchants don’t know is that NFC readers are included with most EMV chip card devices. That means as merchants upgrade to chip card acceptance to help protect against counterfeit fraud, they are also upgrading to be able to accept mobile payments. Today, mobile payments account for about $20 billion in annual spend, and by 2018, that’s projected to reach $189 billion.2 Part of that growth will be fueled by more businesses accepting mobile payments as they upgrade to chip cards.
In-store mobile payments are fast and easy
Merchants have found that customers who use mobile payments are completing their checkout process, on average, 35 seconds faster than traditional methods like credit and debit cards.3
Improving your checkout speed can be a game changer, and as customers turn to mobile wallets as their preferred way to pay, let them know you accept their mobile payments. Announce that your doors are open to in-store mobile payments by placing the included stickers on your door and POS terminal.
Get started with in-store mobile payments today
- Do you have an EMV device?
- If so, the Vx805, Vx520, ISC250 and MX915 devices can accept mobile payments.
- Try to process a mobile payment.
- If your device isn’t accepting the mobile payment, contact your dealer as the contactless flag may need to be turned on.
- If you do not have an EMV device that takes mobile payments (as noted above), please call dealer to understand your options.
- Tell your customers you accept mobile payments by posting the decal near your POS.
- Order your mobile acceptance stickers for these popular digital wallets:
- ApplePay: https://www.applepaysupplies.com/applepaykit.html
- Samsung Pay: http://www.samsung.com/us/business/discover/samsung-pay/
- PayPal: https://www.paypal.com/vantiv
- Android Pay: https://www.android.com/pay/