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Vantiv Fights Cart Abandonment with Enhanced eProtect UX Design

Sept. 1, 2017

 

If you’re accepting credit card payments on your checkout page, then your customers expect you to protect their data from the risks of becoming a target for cyber-thieves and hackers. And while Vantiv eProtect’s comprehensive card-not-present data security solution provides your customers with a secure checkout experience, your customers want a compelling buying experience as well.

While your checkout page may not be the first thing your customers see, it may be the last due to a poor user experience. Poor buying experiences – such as multiple entries of the same information, lack of error validation rules to reduce errors, and unnecessary navigation – may leave a lasting harmful impression with your customer. This friction may lead to customer frustration or irritation, a willingness to switch to a different site where they feel more secure and happy, and cart abandonment which leads to loss of sales.

Introducing Vantiv eProtect iFrame Enhancements

With this in mind, Vantiv has delivered a release of eProtect iFrame enhancements to help simplify the payment capture experience by producing a more rich experience for your customers. Vantiv has developed and implemented these enhancements in alignment of a specific focus to:

  • Expand customization of the iFrame to align with the rest of your checkout site
  • Simplify the payment experience visually by reducing errors and the time associated with entering cardholder data online
  • Reduce cart abandonment and increase conversions
  • Keep your customers satisfied

In addition to these iFrame enhancements, eProtect ensures that only Vantiv has access to sensitive cardholder data, effectively transferring the risk of capturing and storing cardholder data from you to Vantiv.

Noteworthy Features

Real-Time Inline Field Validations

While traditional web forms use submit-and-refresh rules that respond once you hit the “Submit” button, real-time inline validations can help your customers fill out web forms faster and simpler with fewer errors. Inline field validations help guide your customers with real-time feedback that confirms the inputted cardholder is correct or not. While visual inspection of the web form for defects may be the most basic method of review, customers review forms with inline validations less frequently and for less time, as they are easier to process visually than the forms without inline validations as they don’t have to reread the entire form.

Vantiv has implemented the following UX enhancements to allow customers to review the accuracy of their inputted payment data more easily:

  • Grouping inputted cardholder data to reflect how an issuer has embossed the card range on the actual card
  • Expansion of hosted custom font and payment icons and graphics as pictures go a long way with the customer reinforcing what they’ve keyed non-verbally
  • In the event of a defect, the eProtect iFrame will be responsive and alert the user with an error before they are navigated to other pages through the checkout experience

As a result of these enhancements, transactions can be more successful, less error-prone, and more satisfied when they used the forms with inline validation.

Reduce Integration Friction

Vantiv develops and implements products and tools to reduce the level of effort associated with implementing to security solutions, allowing our products to be easier to integrate and easier to be consumed. To facilitate unassisted testing and reduce integration cycle time, Vantiv has created tools which allow you to develop, upload, and test your style sheet prior to installing into production.

Resources

iFrame Enhancements Demo Page

Our Vantiv O.N.E. developers’ website offers a demonstration of the new iFrame enhancements for the Vantiv eProtect form using a light, modified responsive stylesheet called Skeleton, and a browser normalizing CSS.

https://developer.vantiv.com/community/ecommerce/eprotect/pages/eprotect

For more information, please contact your Vantiv relationship manager.

 

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