Shopping has evolved from a simple choice between buying online or in-store. Consumers can shop anywhere, at any time, on any device. And retailers of all sizes are tasked with connecting digital and in-store experiences like never before.
Expectations for small- and medium-sized businesses (SMBs) are rising as more consumers demand the same shopping experiences they get from large businesses. Technology is key to connecting all the dots of seamless commerce and for businesses with smaller budgets, fully integrated solutions might just be the answer. So what should SMBs consider when implementing seamless commerce technology for their businesses? Here are three tips for SMBs to consider.
1. Integrated loyalty and rewards programs
Discounts are something that most shoppers want to take advantage of, but the hassle of clipping coupons or punching loyalty cards can be a burden. With the help of mobile devices, the links between loyalty programs and payments are easier than ever. For example, if a customer receives a $20 coupon from a business’s loyalty program, they may be able to link it to their mobile wallet or a store app and use it without needing to remember the physical coupon. Coupons and credits can also be emailed or sent via text message and redeemed easily via a mobile device.
2. Cash registers made mobile
Some businesses are built around highly personalized, hands-on service. Removing checkout counters and bringing cash registers directly to customers with mobile point-of-sale (POS) systems might make sense for these types of businesses. The ability to meet shoppers where they are and let them complete their purchases on-the-spot can add another dimension of seamlessness to a business’s commerce strategy.
3. Accept all types of payments
Cash. Chip cards. Mobile wallets. Personal checks. There are more payment options than ever for shoppers. This is where payment terminals that are enabled with near field communication (NFC) technology are so important. In addition to supporting chip card (EMV) acceptance, they also let businesses accept payments from a variety of mobile wallets.
Is your business on a path toward seamless commerce? Take our quiz and get a quick pulse check.