Most business owners aren’t social media experts by trade. But that doesn’t stop them from having an effective social media presence. Some can attribute their success to outsourcing social media, or having a dedicated social media employee to help them concentrate on getting the most out of their connections. And if you have the resources, those are great strategies. But if you’re like a lot of small business owners, that’s probably a stretch for your budget. Not to worry. Promoting your business on social media may feel daunting, but with a few tricks up your sleeve you can definitely do it yourself. For starters, it’s helpful to narrow down which social media sites the majority of your customers are drawn to. You should become familiar with one or two platforms and focus your efforts there rather than trying to become an expert in them all. Read on to hear more about best practices for popular social media sites.
- Add status updates, photos or videos that are relevant for your audience. It’s important to not inundate them with products and offers, but provide valuable, non-sales content.
- It’s also important to humanize your page – to do this, spotlight customers and employees or show a behind-the-scenes look at how your product is made or used.
- Post at the right times – the best times to post on Facebook is between 1 and 4 p.m. and avoid weekends; Thursday and Friday are the best days while Monday and Wednesday get the lowest engagement rates.
- Share exclusive content and information with Facebook ads. Offer special deals to customers to keep them interested and drive sales.
Watch our Facebook 101 for Businesses webinar: http://bit.ly/2nyt06s
For information about setting up and managing a Facebook account: https://www.facebook.com/blueprint
- Optimize your business profile. Create a recognizable and searchable profile name. Make it public (not private). Use an engaging photograph. Write an interesting and information bio. Include a link to your website. Enable notifications so you can see when your posts are shared or commented on.
- Use hashtags wisely. Hashtags are associated with topics. Use 5-10 hashtags (#) to increase reach and discoverability. Hashtags can include a location, campaign-specific tags and general topics.
- Ask questions; encourage conversation. Get feedback about your business. Always respond to a user and never delete. Take conversation requiring more than a simple response to a direct message.
- Regram customer content. Use a customer’s post about your business to tell your business’s story through the eyes of your customers. Make sure you give credit by tagging the user with the @ symbol.
- Post with a purpose. Set outcome goals – such as brand visibility, driving traffic, or making an announcement. Then track results using Instagram’s Insights.
Watch our Instagram 101 for Businesses webinar: http://bit.ly/2nyt06s
For information about setting up and managing a Instagram account: https://business.instagram.com/
- Twitter is a visual medium. Include images and videos as often as possible.
- Leverage trending local hashtags and popular hashtags relevant to your business. These also present good opportunities for special promotions.
- Use analytics to identify content that your audience and customer find interesting. Leverage this information to share more engaging content.
For information about setting up and managing a Twitter account: https://business.twitter.com/en/resources.html