Snapchat, Instagram, Facebook, Twitter, Pinterest. Who can keep up with all the new social media channels? How does anyone know which ones to join? Who has the time or the money to focus on social media anyway?
The good news is that you don’t have to be on every social media network and it doesn’t have to take up all of your time. Instead of trying to be on every single social network, focus on one or two that matter most to your business. Are you a clothing boutique with outfits that cause FOMO or a restaurant with mouthwatering recipes? Instagram may be perfect for you! Need a website for your small business and a way to engage with customers? Facebook could be the perfect place to start!
Once you’ve decided on the right social platform for your business, how often should you post? What should you post? How do you know when/if people are engaging with your content? These are all great questions and we’ve got some tips to get you started:
There’s no better time to post than lunch time. While there are many factors that impact the best time to post on social media including your location, type of business and whether you actually have time in your schedule, Hootsuite reports that for Instagram and Facebook lunch hours are optimal. Twitter, however, presents a slightly different story, to reach the right Tweeps, post around the time they hit that 3pm wall.
The rule of fives. When it comes to how often you post, you want to aim for 5 times a week for Instagram and Facebook. Twitter; however, requires much more TLC. Try to post 5 times a day. You’re probably thinking 5 times a day??? You don’t even get to take five water breaks a day! Don’t stress, keep reading and we’ll share some ideas to help.
Rain, shine or blizzard - don’t let a sale pass you by. The easiest way to plan content is to leverage events like sports and concerts that are happening in your area. Consider running a promotion for attendees of the events or feature a special menu item themed after the event. The weather can truly be your friend. Whether it’s a sale on ice cream on a rainy day, or the perfect outfit for the summer weather ahead, weather can be a great starting point for social inspiration.
FOMO is a good thing. At least for your business. Whether it’s a cultural phenomenon like PokemonGo! or a food trend like the rising popularity of rosé, think of authentic ways your business can join in the fun. Make sure to use the appropriate #hashtag and get posting! The only tricky part about trends is that not only do they appear suddenly, they aren’t popular for long so don’t take too long in waiting to join the conversation.