With shared language and similar cultures, the U.S. and Canada are a great eCommerce fit. For several years Vantiv has helped U.S.-based merchants increase conversions in Canada (and globally) by offering products in the currency of the consumers’ market. Now, it’s time to turn the tables to help Canadian merchants increase sales to U.S. customers by offering goods and services in U.S. dollars (USD) and settling in Canadian dollars (CAD).
Tens of millions of U.S. consumers buy “cross-border,” and approximately 33 percent of them buy from Canadian merchants¹. With this new settlement capability, Canadian merchants can increase sales, optimize approval rates, and minimize costs without needing to set up shop in the United States or open a USD denominated settlement account. It’s a quick and easy way to increase conversions from the vast U.S. market.
This new feature is the latest manifestation of Vantiv’s commitment to expanding its international processing portfolio.
For more information about Vantiv’s USD-CAD settlement option, or to discuss the many ways Vantiv can help you capitalize on the rapid expansion of global eCommerce, please contact your Vantiv eCommerce merchant or partner relationship manager.