Grow your business by receiving mobile payments and adding a loyalty program
As a young girl, Cindy looked forward to the weekends and holidays when she could indulge in her grandmother’s homemade cinnamon rolls. This memory became the seed for the budding entrepreneur’s business, “Cindy’s Cinnamon Café.” Although Cindy had always dreamed of opening her own business, it wasn’t until she started drafting a plan that she realized all the factors involved in making her endeavor successful—including payment processing.
First and foremost, Cindy wanted to create an inviting experience so that customers would come back again and again. She wanted her customers to feel as special as she did the very first time she tasted a freshly baked cinnamon roll at her grandmother’s dining room table. So, naturally, her business plan had to include a loyalty program.
Secondly, Cindy was comfortable with new technology and prided herself on embracing innovations as they emerged. She wanted to be sure her solution was equipped to receive mobile payments.
Although Cindy saw the possibilities in payments, she didn’t know exactly how to get there. How could a small business like hers could combine mobile payment processing and loyalty together to attract and retain customers and increase sales? Let’s take a look.
Gift cards are not new, but the ways merchants are using them are. From fulfilling customer wish lists to running special instore or online promotions, gift cards have become one of the most effective ways for a business to drive revenue from existing customers and attract new ones.
Built-in customer rewards like those offered by the StoreCard from Vantiv, take gift cards to a whole new level. And this type of integrated gift card and rewards program was exactly what Cindy was looking for. It allowed her to choose the reward amount and conditions that would incent customers to return to her business as frequently as possible. When her customers found out they got something back every time they made a purchase using their Cindy’s Cinnamon Café card, they wanted to use their card more often.
Between the customer rewards and the enticing aromas of the cinnamon rolls, it wasn’t long before the Cindy’s Cinnamon Café became one of the more popular spots in the local area.
With nearly everyone carrying a smartphone, mobile payments are gradually becoming a preferred payment type. And why not? They are convenient, secure, and have the “cool” factor.
When Cindy found out that the rewards card program she chose had a mobile payment option, she was thrilled. The feature allows cardholders to convert their plastic gift cards to digital gift cards, so they can pay using their smartphone. The digital gift card is stored in Apple Wallet for iPhone, or Passmarket for Android, making it easy for customers to have on hand without carrying a physical wallet.
Another advantage of receiving mobile payments is that it speeds up the checkout experience. With just a tap of their smartphone on the payment terminal, customers can pay using their digital Cindy’s Cinnamon Café card—and instantly earn cash back rewards at the same time.
With rewards and mobile payments, Cindy was getting everything she wanted—but there was even more in store.
Customers can register their card on the online gift card portal, protecting it in the event of loss or theft. Unlike cash, if customers lose their Cindy’s Cinnamon Café card, they can easily cancel it and request a replacement.
After registering their card, Cindy’s customers can sign up for an auto-reload feature by linking it to a credit card. Auto-reload automatically refreshes card balances when they drop below a designated amount. Cardholders always have funds on their card, ensuring a fast and easy payment and checkout.
Cindy also implemented a customized website that allows customers to purchase and send personalized plastic gift cards and eGift cards. Customers can choose from plastic cards, or design their own, and the cards are sent directly in the mail (for a physical gift card) or via email (for an eGift card).
To promote her mobile payment loyalty program, Cindy sends out digital promotions that allow recipients to redeem a QR code or Text Code for a special offer, or share a virtual gift from the café with Facebook friends.
Cindy took on a lot more than just baking dozens of cinnamon rolls when she delved into the world of payments for her business. But what she discovered turned out to be just as sweet as the best seller at her café. With so many valuable features rolled into one mobile payment processing and loyalty solution—including customer rewards, digital card conversion, card registration, auto-reload, customized eGift cards, and digital promotions—Cindy feels confident that her business is equipped to grow into the future.
Learn more about how you can ramp up your business by accepting mobile payments and utilizing a loyalty program.