Integrated payments makes on-demand selling seamless
Shopping has evolved from a simple choice between buying online or in-store. Consumers can shop anywhere, at any time, on any device. And retailers are charged with connecting digital and in-store experiences like never before.
At the heart of seamless shopping is bringing different parts of the retail experience – both physical and digital – together in a logical sequence that reinforces the shopping (and brand) experience and facilitates purchases.
Partners play a special role in bringing seamless commerce to life. From payment facilitators and value added resellers to ecommerce specialists, it take strong partnerships and cutting-edge technology to make modern commerce work. Seamlessly.
What does this mean for larger retailers?
For large retailers, this may mean investing in staff, technology, and partnerships that can connect the worlds of online and offline commerce. For example, building the bridges that allow digital experience teams to communicate with in-store teams to ensure consistent brand experiences across all shopping channels. Or the widespread implementation of mobile devices to in-store associates that help facilitate face-to-face transactions.
And for smaller retailers?
This is where fully integrated payment technology solutions can add value. A solution can be as simple as a smarter stand-alone terminal that offers both chip card and mobile wallet acceptance, with rich fraud prevention and security protection layers. It can be made richer by offering everything from inventory management and payments acceptance to online storefronts and customer communications. All-in-one solutions can help streamline business operations and account for the elements of seamless shopping that are so critical to helping small- and medium-sized businesses grow.
Download our eBook to learn more about seamless commerce.