Wine I know. Business credit card processing? Definitely not my thing.
Ask Chris Hamilton of WJ Doyle Wine & Spirits about wine pairings or the differences between the various scotch whiskey producing regions. He’ll tell you everything you need to know and then some. Chris, along with his wife, are experts at wine, spirits and beer, which is why their store in Durango, Colorado is such a success. Their customers know they’ll get the best information possible and great value in everything they buy.
The technology of payments
What they’re not experts at, though, as Chris will readily admit, is the technology side of things and specifically all the details involved in efficient, secure and customer-friendly business credit card processing. Card readers, data security, processing fees, chargebacks, technical issues … Chris learned early on it would be smart to rely on credit card processing experts to help with that so he could focus on what he does best. “If you want me to tell you the most important French appellations for Syrah no problem. But my business is not tech. I don’t have the brain power; I don’t have the time to educate myself in that. I have to rely on people I trust.”
As many small business owners know, while credit card transactions are quick and easy, there are a lot of decisions to be made and details going on behind the scenes that can affect transactions, customer service and their bottom lines. Setting up credit card processing for your business in the right way from the beginning can save a lot of hassles and costs down the road.
A partner for your payment solutions
Chris will tell you, from his experience, accepting payments should absolutely start with a relationship with a credit card processing company that is consultative in nature. A company that can help a small business analyze their needs and select the right solutions – for both now and as they grow - and don’t just try to sell equipment. And perhaps most important, provide a high level of on-going, hands-on service to make sure their payment processing always work.
Chris chose Vantiv as his credit card processing company and is happy he did. “One of the main reasons we’re with Vantiv is because their customer service is excellent. You call them up. You get a real person. The person you’re talking to is always pleasant. You can get into the tech support guys and you’re talking to people who helped code some of the software, it seems like, because they know it. If there’s a problem, it’s made right and it’s made right quickly.”
Support and reliability matter
Credit card and debit processing is extremely reliable and technical issues don’t come up often, but when they do, as Murphy’s law has taught so many small business owners, it’s generally at the worst time. “These are your go-to guys to handle the tech part without any intervention. Give it to them … it’s done.”
Tech support isn’t just about fixing issues but also includes the initial set up and training for a new credit card system. A quality credit card processor makes sure the small business owner knows how to use their equipment and has the tools – including in-depth and up-to-date training materials – to teach their employees.
Transparency with fees and options
In addition to tech support, Chris took a look at processing fees to make sure all the charges were clearly explained, were competitive and that there would be no surprises. He learned all about the latest advances in security to protect his customer’s data and control his costs. Technology such as the EMV chip reader adds an important layer of security to the transaction, as do point-to-point encryption (P2PE) and tokenization, all helping to reduce expensive chargebacks and the bad press that comes with customer data theft. Chris found having the best security also allows him to give his customers even better service. “Tokenization makes deliveries far easier. We never hold a customers’ credit card. It makes it more secure, so we can run deliveries to repeat customers, and we worry less about having somebody’s information stolen.”
Credit card processing has come a long way in the past few years. Services such as contactless payments using mobile device and near field communication (NFC) technology with Apple, Android or Samsung Pay are popping up in stores everywhere. Customized gift and loyalty programs are also becoming quite popular, even for small stores. Chris knows he has selected a payment processing company that can keep him abreast of the latest trends and technologies and when he is ready, help seamlessly add them to his current system.
As for working with Vantiv to handle his business credit card and debit processing? “It’s faster. It’s easier. It just works very, very well. So, these are the guys you need to go to that can handle the tech part without any intervention. Give it to them, and it’s done.”
Get credit card processing up and running at your business.