Chatbots: fad or future of the consumer experience?
New Worldpay and Socratic data reveals high interest, low usage
Chatbots have been around in one form or another for over 50 years, but the technology has been gaining momentum in recent years. With the ability to mimic human interactions and automate common customer scenarios, chatbots are increasingly being adopted by companies looking to streamline the shopping experience.
For all the enthusiasm surrounding chatbots, however, there remains some uncertainty. Do consumers like using chatbots in their interactions with retailers? Do they use chatbots to make purchases? What do they expect from the experience? As companies consider ways to integrate chatbots into their offerings, it’s useful to know the answers to these questions and others.
Find out what Worldpay discovered about chatbot use in our recent survey of 503 consumers ages 18 and over. View important data points by downloading the complete report from the link below.