To Siri or not to Siri: what consumers really think about personal digital assistants
New Worldpay data points to the merits and faults of voice-activated technology
From Alexa to Siri, Amazon Echo to Google Home, voice-activated personal digital assistants are becoming more common in the marketplace. Powered by artificial intelligence algorithms and boosted by increased computing power and storage, digital assistants have been lauded as leading the way in consumer convenience.
But is the technology more self-serving than useful? As companies explore additional ways to improve and enmesh personal digital assistants into their product offerings, do consumers really care? Do they want a digital counterpart to take care of all possible tasks? Do they trust the technology with their payment information?
To find out the answers to these questions and others, Worldpay conducted an online survey of 516 consumers ages 18 and over. We’ve compiled all the results into a report that you can download below.