Consumers want them and use them. Your business depends on them. They’re gift cards. Did you know that up to 50% of October-December retail business is from gift card sales? That’s right. About 2/3 of your gift card purchasers spend 38% more with you than the value of the gift card they purchase. And, 55% of gift card recipients visit you more than once to deplete their card. Check out this gift card infographic to find out if these presents should be under your holiday tree.