Vantiv Omnicommerce Tracker™ - November 2015

Holiday 2015: The Most Omni Time of the Year?

The holiday season is upon us and US consumers are starting their shopping earlier than ever before. According to research from the National Retail Federation, the average shopper is expected to spend nearly $805.65 on gifts, decorations, and food items this season. The NRF also found that 21.4 percent of smartphone owners will use their device to purchase holiday merchandise this year, the highest percentage recorded since they first asked the question in 2011.


Omnichannel merchants are paying close attention to how consumers shop and adjusting their retailing strategies accordingly. The November Omnicommerce Tracker, produced with, is dedicated to the tactics that retailers are using this holiday season to engage, enable, and serve their customers across the entire shopping experience. 


The November report reveals how:

  • Mobile payments are exploding and what software providers, device manufacturers, and merchants are doing to keep up
  • Loyalty programs are increasingly linked to mobile devices making them more targeted, social, and integrated than ever
  • Global, cross-border transactions are a growth area for retailers but also raise concerns about data security
  • Retailers are using merchandising technology to optimize product assortment and inventory management
  • Bitcoin is gaining traction at the point-of-sale

But retailers aren’t the only ones ready to profit from the holiday season. Cybercriminals are stalking strong this time of year. Our report reveals how merchants are using more advanced fraud prevention tools to make real-time decisions at the point-of-sale, including the use of biometric authentication. The report also explores how payments providers are partnering with cybersecurity firms to help increase payments security for both domestic and cross-border commerce.


Ask us for a copy of the complete Tracker, or visit