Vantiv Omnicommerce Tracker™ – May 2016
Curbside appeal: click-and-collect’s role in seamless commerce
Blending the worlds of online and in-store commerce can present challenges to retailers of all sizes. While there’s value in preserving the customized service that a store visit can deliver, it’s impossible to ignore the ease and convenience of shopping online. The key to blending these two experiences is to do it seamlessly so customers can realize the benefits of both.
One of the primary intersection points of online and offline commerce is at curbside pickup. By offering the option to “click-and-collect”, consumers can receive the benefits of shopping online while retailers can create favorable brand experiences via face-to-face interactions. May’s Omnicommerce Tracker, powered by Vantiv and PYMNTS.com, takes a closer look at how two large retailers – Walmart and CVS – are investing in curbside pickup to create seamless, personalized shopping experiences for their customers. The Tracker also explores:
- How national retailers including Walmart and Kohl’s are investing in mobile payment options at the point of sale (POS)
- What Amazon is doing to extend online shopping to in-store experiences, specifically for high-end luxury goods
- Why fast online order fulfillment is more important than ever and the steps that retailers can take to expedite it
- What obstacles retailers identify as the biggest hurdles to creating truly seamless shopping experiences
Ask for a copy of the Tracker or find it at PYMNTS.com.