Retailing for Millennials: 8 Do’s and Don’ts – Part 3
This series is dedicated to the do’s and don’ts of retailing for Millennials. Part 1 discussed their need to compare and contrast products quickly. Part 2 examined their expectations to sell to them on demand (omnichannel), to set the right product expectations and to provide free shipping. Welcome to Part 3 of the Retailing for Millennials series. Now that free shipping and omnicommerce have been explored, it’s time to talk about coupons and the integral role of smartphones in Digital Natives’ shopping journeys. Here’s what they had to say.
5. Couponing has not expired.
DO: Make coupons smart, personalized, and available on-demand.
“I would love to be able to have one app that would look up an item, compare the prices at different stores, and give me coupon codes all at the same time.” – Female, 21-34,
“Using digital coupons to cash in right away when in store.” – Male, 21-34
DON’T: Underestimate Millennials’ enthusiasm for deals. This is a price conscious generation.
6. Smartphones are the MVP.
DO: Remember that smartphones can be one of the most powerful marketing tools in your toolbox.
“I wish my smartphone would automatically detect which store I'm shopping in. This would allow my device to automatically find the best deals and tell me where to locate items. It would also be cool to have an app that enables me to communicate with the staff.”– Male, 21-34
DON’T: Forget that Digital Natives are also concerned about their privacy. Give them the option to opt-out of technology like iBeacon and geolocation.
The next and final installment of the Retailing for Millennials series discusses the need for seamless payments and why shopping on mobile devices should be as robust as shopping via desktops.
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