Walgreens first to launch loyalty program integration with Apple Pay

Loyalty program includes 85 million active members

Walgreens has announced that more than 85 million active Walgreens Balance® Rewards members now can earn and redeem loyalty points seamlessly through Apple Pay.  In a press release, the company said that users can add their Balance Rewards digital cards to the Wallet app in iOS 9 and use it at checkout with Apple Pay. No separate card or bar code scanning is required. Members simply hold their iPhone near the contactless reader with a finger on Touch ID and the appropriate rewards information will be sent.   

“We’re excited to be the first to provide our customers with increased ease of access to their Balance Rewards account and information when using Apple Pay,” said Sona Chawla, president of digital and chief marketing officer for Walgreens.   “This offering supports our commitment to removing friction and enabling a simple and convenient customer experience.” 

The integration is also available via Apple Watch.