Winning with SMBs—Webisode 2
Supporting bank priorities
To win with small businesses, your financial institution needs a plan. Small businesses can be highly profitable for your financial institutions, and non-interest revenue can grow even higher when these owners bank with you as well. The popular Vantage Point series "Winning with Small Businesses", based on the Oliver Wyman-Vantiv whitepaper of the same name, highlighted growth levers for financial institutions—particularly those around product design that differentiates and appeals to small businesses and their owners.
The four-part "Winning with SMBs" webisode series breaks down the Vantiv webinar that brought the Oliver Wyman-Vantiv work to life.
Join host Simon Powley for Webisode 2, Supporting bank priorities. This deep-dive installment looks not only at the attractive economics for consumer business brought in from affluent small business owners, but discusses the role your financial institution must play in defining, developing and engaging them as business owners, with attractive and differentiated product offerings that serve their growth needs. Stay tuned as the remaining three installments roll out over the next few weeks.
You can reread the Vantage Point "Winning with SMBs" series starting here. Visit the Winning with Small Businesses home for the complete white paper and webinar.
If you missed episode 1, view it here.