Winning with SMBs—Webisode 4
To win with small businesses, your financial institution needs a plan. Small businesses can be highly profitable for your financial institutions, and non-interest revenue can grow even higher when these owners bank with you as well. The popular Vantage Point series "Winning with Small Businesses", based on the Oliver Wyman-Vantiv whitepaper of the same name, highlighted growth levers for financial institutions—particularly those around product design that differentiates and appeals to small businesses and their owners.
This four-part "Winning with SMBs" webisode series highlights key webinar takeaways that brought the Oliver Wyman work to life.
In the final installment, Webisode 4, SEO, host Simon Powley frames heightened competition for small- and medium-enterprise business in the context of search engine optimization/digital advertising/Google and keywords.
We loved our internal team's work on the complete "Winning with SMBs" series earlier this year that we nominated it for an internal marketing award. You can reread the Vantage Point "Winning with SMBs" series starting here. Visit the Winning with Small Businesses home for the complete white paper and webinar covering financial institutions' work to appeal to small businesses.