3 ecommerce trends driving business
Ecommerce is stretching consumers’ shopping boundaries. In 2013, 191 million U.S. citizens went online to browse products, compare prices, and ultimately purchase merchandise. These figures are projected to surpass 200 million in 2015. In this blog, we’ll explore a few aspects of the ever-expanding ecommerce landscape.
Most popular items
Consumers are heading to the web to spend their money – eight out of ten U.S. adults have purchased something online. Electronics top the list as the most popular item purchased, followed closely by fashion and apparel, and books. Consumers shop online year-round, with activity spiking during the holiday season.
Rising mobile payments
Mobile payment adoption is on the rise. Smartphones are fueling spending with 84 percent of consumers using their phone to contact a business or make a purchase. Mobile retail commerce revenue in the U.S. is estimated to reach $17 billion in 2014, up from $8 billion in 2012.
Consumers are more connected to their digital devices than ever before. Today’s omniconsumers are seeking a consistent experience across all available shopping channels, in-store, online and via direct mail. Showrooming (buying online after browsing in-store) and webrooming (buying in-store after browsing online) are on nearly equal footing: 72 percent of U.S. shoppers showroom, while 78 percent webroom.
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