Vantiv Omnicommerce Tracker™ - April 2016
Bringing Payments to the Table
From tapping digital wallets at the point of sale (POS) to paying for morning cups of coffee via mobile apps, there are more ways for consumers to pay than ever before. And these changes are redefining restaurant experiences as well. Some restaurants now offer pay-at-the-table technology that allows patrons to order food, pay for their meals, and complete satisfaction surveys right at their tables. While this kind of technology may only seem accessible to big chains with big budgets, the ultimate goal is to democratize these solutions so restaurants of all sizes can reap the benefits.
April’s Omnicommerce Tracker, powered by Vantiv and PYMNTS.com, features an interview with John Regal, Chief Strategy Officer at Ziosk that takes a closer look at developments in payments technology for restaurants both large and small. Ziosk offers a pay-at-the-table POS solution that comes equipped with a 7-inch tablet, an encrypted payment card reader, and value-add services including news/entertainment and loyalty programs. Add to that cloud-based data dashboards and analytics, and smaller businesses can gain more visibility into their operations without making huge investments. Regal goes on to explain that the ultimate goal of a solution like Ziosk is to provide a guest-centric experience that is fully customized to the needs of each specific restaurant location.
Check out the April’s Omnicommerce Tracker for this story and more. It also explores:
- How near field communication (NFC) mobile payments are expected to grow in 2016 and beyond
- What gaps exist between loyalty programs and omnichannel strategies, and how retailers can bring them together
- How a circular commerce strategy can help break down silos often found in sell-on-demand strategies
- Why beacon technology shouldn’t be overlooked as retailers continue to customize their in-store experiences
Ask for a copy of the Tracker or find it at PYMNTS.com.