Is it time to reinvent the omni experience?
At its core, omnicommerce is about using new technology to rethink interactions between merchants and consumers. Because technology is such a critical component, achieving true omnicommerce experiences can be complicated when retailers’ systems are siloed. This is especially true when brick-and-mortar merchants look to expand online. Bridging the gap between face-to-face and digital storefronts can present unique challenges in creating cohesive experiences. Conversely, online retailers are often challenged when expanding to physical stores for the same reasons.
In July’s Omnicommerce Tracker, powered by Vantiv and PYMNTS.com, PayPal Senior Director Chris Morse explains that omnicommerce has had its peaks and valleys as merchants realize just how hard it is to do well. And the introduction of mobile devices has been a game changer. “Mobile is becoming this great opportunity for consumers because they are more comfortable with it and they are also more comfortable transacting in it,” Morse says. However, mobile can also be a source of frustration for retailers that are trying to incorporate it seamlessly into their existing shopping experiences.
Read more about the impact of mobile and other trends that are spurring retailers to reinvent omnicommerce experiences, from loyalty and rewards programs through to seamless payments. The Tracker also covers:
- Amazon’s dominance as a holiday gift destination in the U.S., with 42 percent of consumers shopping there during the holiday season
- The Omnicommerce Tracker’s Top 5 list of retailers that are creating exceptional seamless shopping experiences
- Back-to-school shopping and how consumers are taking an omnicommerce approach to preparing for the new school year
- The influence of sales associates in driving successful shopping experiences
Ask for a copy of the Tracker or find it at PYMNTS.com.