Vantiv Omnicommerce Tracker™ - June 2016
Harvesting seamless shopping
A farmers’ market seems like a shopping venue that would only accept cash, right? Think again. Retailers of all types and sizes are recognizing their customers’ appetites for seamless shopping and adapting accordingly. June’s Omnicommerce Tracker, powered by Vantiv and PYMNTS.com, features an interview with OurHarvest co-founder Scott Reich. OurHarvest’s mission is to rethink the traditional model of direct-to-consumer retail for farmers (stalls at farmers’ markets, for example) and bring the rich harvests of independent farmers to customers through digital channels.
Expanding retail distribution to online channels means that OurHarvest can cut out distributors and middle men. In doing so, farmers retain a larger percentage of profit and customers get streamlined access to healthy food. OurHarvest delivers in two ways, the first being central community pick-up locations where customers collect their pre-ordered food. The second delivery channel, to homes and offices in Manhattan and parts of Brooklyn, is made possible through a partnership with UberRUSH. OurHarvest schedules deliveries with UberRUSH, pays them directly, and charges customers a flat fee for the service.
Learn more about OurHarvest’s approach to seamless shopping, including its mobile strategy, in June’s Omnicommerce Tracker. It also covers:
- Twitter’s decision to pause development on its “buy button"
- eBay’s new virtual reality shopping app
- Amazon’s most recent operational expansions
- The sizable discrepancy between the personalized retail experiences that merchants believe they’re offering and the experiences that consumers are reporting
- Key findings from Nielsen’s Q4 2015 Mobile Wallet Report, which provides insight into mobile shopping in the US
Ask for a copy of the Tracker or find it at PYMNTS.com.