Understand which merchant credit card machines are right for your boutique
Choosing the right credit card machine for your boutique can go a long way in helping your business grow. It should also be a function of how and where you sell as well as how your customers want to pay. This piece looks at two main types of credit card terminals on the market today: traditional counter-top and mobile/wireless.
Traditional counter-top credit card readers for boutiques
These are what you probably think of when you think of a credit card swiper: a point of sale terminal that sits on your checkout stand and processes credit cards, debit cards, prepaid cards, checks, electronic benefits transfers (EBTs) and other electronic payment types. You swipe or the customer dips (in the case of EMV chip cards) the card through the card reader and the terminal initiates the transaction. If you want to accept PIN debit and PIN EBT transactions, bundle a PIN pad with this credit card reader for your store.
These POS counter-top machines are the standard for card-present transactions in brick-and-mortar locations. You may want to consider adding a mobile payments reader to accept payments via smartphones or wearable devices (such as an Apple Watch).
Mobile / wireless credit card machines for boutiques
Want to take your business on the road? If trade shows, festivals or street fairs are part of your life, you might want to consider a mobile or wireless credit card machine to accept credit card and other electronic payment types away from your boutique location. You can take payments anywhere you have a WiFi or cellular data connection—and, in many cases, even beyond if the mobile payment solution you choose allows you to swipe and securely store card data for later processing. Accept payments at a trade show, festival or even during an in-home sales demonstration with a mobile credit card machine.
Note that there are standalone mobile/wireless terminals you can select, or you can go with a dongle that attaches to your smartphone or tablet to take advantage of technology and hardware in which you’ve already invested money. Whatever wares you peddle, your boutique can likely benefit from the convenience and security of accepting credit card payments on the go.
Do your research to choose the right credit card machine for your shop
It’s worth taking the time and effort to do your research so you know you are selecting the right credit card machine for your boutique operation. Partner with a payments processor that is experienced in the retail industry, and they can help you select the solution that best fits your needs today with room to grow into tomorrow. Investing today in the wrong credit card machine for your boutique can limit your opportunities, and revenue, today and tomorrow. If your boutique only does business from your brick-and-mortar location, a traditional counter-top POS system may be enough to suit your needs. If you anticipate selling your goods at festivals, fairs or craft shows, for example, investing in a mobile/wireless credit card reader could be a great investment for the future growth and prosperity of your boutique.