4 easy steps to accept cards payments online
Online shopping has completely transformed how consumers purchase goods and services, and how merchants conduct business. Initially led by early online leaders like Amazon and Overstock as well as traditional big box retailers like Walmart and Target, eCommerce options are now available for businesses of all types and sizes. Small businesses are getting in on the action with easier access to services and solutions that make building an online presence more streamlined and economical than ever before. As you consider a web presence for your business, here are four things you need to do to begin accepting credit card payments online.
1. Set Up an Online Store
When the internet boom began, setting up an online store was an expensive endeavor that typically required a large investment of both time and money to build a web presence and coordinate operations for order fulfillment. For many businesses, this was too expensive of a proposition that was not clearly offset by the value of increased sales. Today, even the smallest of businesses have access to a range of web commerce services that make building an online presence smarter, faster and easier than ever before. Many of today's services even allow merchants to update online store offerings on-the-fly in response to real-time consumer demand.
2. Set Up Online Payments
With all the options for payments enablement that are available today, preparing to take payments on your website is much less daunting. In addition to taking and fulfilling web-based orders, merchants can install a tablet-based POS in-store that allows customers to input their card information and pay online while they are onsite. Additionally, more consumers today are paying for their purchases using their smartphones, and companies have the option to create user-friendly mobile apps that facilitate sales. Companies like Vantiv offer a wide range of online payment solutions for small businesses that make payments more convenient for their customers.
3. Set-Up to Sell on Demand by Creating Consistent Experiences Across All Sales Channels
Small businesses can act just like big businesses in providing consumers access to products and services across all sales channels—whether in-store, online, or via mail order catalogue. The point-of-sale can be just about anywhere today, and merchants will need to enable payments no matter the location, channel, or device. For example, you can allow your customers to place orders online and then pick up in-store, saving customers time and shipping costs.
4. Set Up Through your Merchant Processor
Whenever you set up an online presence for your business or decide to switch to a less traditional POS system, your payment processing provider should be able to help you get started. Vantiv offers many solutions for eCommerce payments and online payment systems that are designed to accommodate a variety of merchant environments, from retail to restaurants and everything in between. Whether you build your website on your own or work with a professional web designer, Vantiv is available to help guide you in choosing the right eCommerce payment and merchant services solution for your business needs.