Maximize Dads and Grads Sales with the Right Credit Card Processing Services
Early summer is a great time to boost your sales thanks to the many holidays and special occasions occurring around this time. Father’s Day and graduations are just a few of the occasions that are often celebrated with gift giving. Read on to find out how your business can take advantage of these big buying occasions with the right credit card processing services.
Use Your Card Processing Data to Run Specialized Promotions and Ad Campaigns
When you process credit card, debit card and other electronic payment types, your processing system captures valuable data about your customers and their buying habits. Information such as names, demographic data, email addresses and mobile phone numbers should be captured and compiled to build a continually growing customer database.
Use data about your current customers to send them special offers tailored to the late spring and early summer gifting occasions that make sense for their buying history. For example, if you know a customer has children in the late-teens or early 20s an offer sent via SMS for a special on graduation gifts may be very relevant and timely.
Use Your Customer Data to Bring in New Customers
You can also use data about your current customers and general spending trends at your business to inform your marketing campaigns and attract new customers. If you notice that a large proportion of your sales come from a certain demographic, target that same demographic to help grow your business. Thinking about trying to break into new markets? Use customer data to understand when and how to best reach potential customers for maximum impact.
Supercharge Your Gift Card Program
It’s no secret that Americans love gift cards. In fact, according to GiftCards.com, 93% of U.S. consumers purchase or receive a gift card annually. Vantiv research also suggests that gift consumers are repeat customers who often spend more than the face-value of gift cards they're using. They’re an easy, convenient gift for both the giver and recipient. While many gift cards are purchased around the winter holiday season, plenty of them are given for spring and summer holidays. Whether your business is brick-and-mortar, online or a combination of both, having a gift card program in place is a great way to keep your customers loyal and introduce new consumers to your brand. Now is a great time to assess your gift card program to ensure that your credit card processing services are adequately supporting your efforts. Ramp up your marketing efforts now to boost your gift card sales in the months to come.
These are just some of the ways that your credit card processing services can help you boost your sales during the graduation and Father’s Day gift giving season. Speak with your processor today to make sure the payments solution you have in place will keep up with the demand of your business and your customers.