Card network updates and EMV incentives

Here's a look at EMV program incentives and card network updates offered by American Express®, Discover® Network, MasterCard® Worldwide and Visa® for merchants who upgrade to EMV chip enabled terminals.


Major card brand EMV programs from Visa, MasterCard, Discover and American Express offer incentives for those merchants who upgrade to EMV chip-enabled terminals.

To encourage EMV adoption, Visa, MasterCard, Discover and American Express have each announced a waiver from annual PCI DSS validation. Contact Vantiv or your relationship manager for more information on the PCI DSS validation waiver.

› At least 75% of merchant’s transactions originate from dual interface chip terminals and are capable of processing end-to-end chip transactions

› The merchant has not been involved in a breach of cardholder data (merchants previously involved in a breach may qualify if they have completed subsequent PCI DSS validation)

› All merchants must continue to comply with PCI DSS

› Program enrollment is required.

› For MasterCard, “eligible” merchants are Level 1 and Level 2 merchants

MasterCard will allow for account data compromise relief › October 2013 if 75% of transactions initiated at EMV compliant terminals - 50% relief

› October 2015 if 95% of transactions initiated at EMV compliant terminals - 100% relief

Beginning October 2015, Visa, MasterCard, Discover and American Express will implement a liability shift for domestic and cross-border counterfeit transactions.

Visa

› October 2015 – Point-of-Sale liability for counterfeit fraud is assigned to party that is responsible for transaction not being done using EMV

› October 2017 – Automated Fuel Dispenser merchants have extended timeframe in consideration of cost/complexity

› October 2017 – ATM liability for counterfeit fraud is assigned to party that is responsible for transaction not being done using EMV

MasterCard

› April 2013 – International ATM liability shift based on hierarchy of which party has the most secure option enabled.

› October 2015 – Point-of-Sale counterfeit fraud liability is assigned based on hierarchy of which party has the most secure option enabled. Standard rules apply when both are equal.

› October 2016 – ATM Liability Shift

› October 2017 – Automated Fuel Dispenser Liability Shift

American Express

› October 2015 - Point-of-Sale counterfeit fraud liability is assigned based on hierarchy  of which party has the most secure option enabled.

› October 2017 - Automated Fuel Dispenser Liability Shift

Discover

› October 2015 - Point-of-Sale counterfeit fraud liability is assigned based on hierarchy of which party has the most secure option enabled.

› October 2017 - Automated Fuel Dispenser Liability Shift

Information related to liability shifts and PCI-DSS validation waiver is a summary and is subject to the appropriate network’s operating regulations. 

Payment acceptance made simple

Smarter Payments

Card network updates

We are committed to working closely with you on achieving your business goals.
Dive In
Smarter Payments

Consumers Changing Commerce - Merchants Current Reality

Today’s merchants face many challenges when it comes to meeting consumers’ expectations.
Dive In
Smarter Payments

Consumers Changing Commerce - What Shoppers Demand

The rules of commerce are different than they’ve ever been before.
Dive In