Dream big for your business with eCommerce credit card processing
Taking your retail store to an online audience can be a great way to grow your business and expand your customer base. Online sales have been growing astronomically over the last decade—and industry experts predict that growth will only continue in the coming years. iAcquire predicts that online shopping retail sales will grow to $370 billion in 2017, up from $231 billion in 2012. Set up an online store now, powered by eCommerce credit card processing, to make sure your company is well positioned to cash in on this growth.
Attract new customers with an eCommerce site
What’s more, having an eCommerce website can help attract the new generation of consumers with disposable income eager to spend money—Millennials. According to Forbes, 72% of Millennials research and shop their options online before even stepping foot in a physical store. Even if they don’t make the purchase online, being able to view product information and pricing online will encourage Millennial shoppers to make the trip into your store to check out the item in person. And, Millennials certainly aren’t the only demographic that love shopping online these days. According to Immersion Active, around 66% of Americans 50 years old and over buy from retailers online.
Expand your product offerings
Another benefit of selling online is that you may be able to offer a wider variety of goods than you can keep on-hand in your physical store. An online store can include all merchandise currently in your warehouse or available from your suppliers. With an online store, your inventory (and sales opportunities) won’t be limited to the space you have on your showroom floor or back storage room.
Sell to customers all over the world
With a physical location, your potential customer base is limited to only those people who are willing to travel to shop at your store. But with eCommerce, you can sell again to customers who visit your store from out of the area or attract new customers from virtually all over the world. Consider starting with one or two key global markets that you’d like to target, so you can concentrate on maximizing your efforts on those cultures and languages.
If you’re interested in expanding your business’s reach to a global audience, here are some factors you’ll need to consider:
- Make sure your website will be effectively translated into multiple languages – usually done automatically by web browsers
- Make sure your product descriptions are sufficient to be understood by shoppers from various cultural backgrounds
- Make sure your eCommerce credit card processing is set up to convert your pricing into local currency, so that pricing is simple and straightforward for your international shoppers
- Make sure your website will be found by international search engines – integrate localized key words into your eCommerce site (The advice of a professional search engine optimization firm may be helpful here.)
- Make sure your social media accounts are set up to be friendly and usable in multiple languages