5 ways accepting payments online can grow your business
You may not be used to turning down ways to drive revenue to your business, but if you're not accepting payments online then you're likely missing a huge opportunity to make more money. With practically every adult and teen in the U.S. having done some form of online shopping, there's a lot of additional revenue to be made online. Here are five ways accepting payments online can take your business to the next level.
1. Promoting your brand
Just one advocate can do wonders for your business, and the more chances you have to get your brand in front of current and potential customers, the better. Advertising doesn't just work by beating someone over the head with a message, it's about making sure people know about your business and what you offer.
2. Connecting with your buyers
If you own a brick and mortar store that sells rare guitars and you haven't made any traction in your area, going online can be just the opportunity you need to start connecting with consumers who are interested in the specialty items you offer. Consumers often go online searching for new and different items they think they cannot find in a store. Establishing an eCommerce presence gets your wares in front of people who are searching for what you offer.
3. Room for everyone
Yes, there are a lot of businesses online, but that doesn't mean there aren't ways for you stand out. Make sure your business is listed in online search sites so consumers can find you. Many online buyers are looking for instant gratification, so the easier you make it for consumers to find your business, the more likely you are to make a sale.
4. Sales at any time of the day
Brick and mortar stores have limited hours of operations, accepting payments online happens 24/7. Many consumers are not shopping during regular 9-5 business hours, so offering your products online makes them more accessible to buyers who otherwise wouldn't have bothered with you. It's the perfect way to get exposure and find buyers any time of day.
5. Better customer support
Believe it or not, some small and medium sized merchants actually operate much better online. It's one thing to receive an angry email, but it can be much more challenging to deal with an angry customer right in front of you. It may seem that selling your goods online may make it more difficult to have a personal connection, but there are things you can do to make your customers feel that they are getting the best service possible. Remember that it's all about customers’ expectations so be sure to let your customers know what they can expect (ie., free shipping, no-hassle returns, customer service replies within 24 hours, etc.), and you are sure to see them return again and again.