Make sweet treats even sweeter with a mobile payment app
While it may seem that summer is rapidly coming to a close, there’s still plenty of hot weather left to enjoy everyone’s favorite summer treat: ice cream. If you have an ice cream business, you may not have considered how a mobile app can help boost your sales.
Geolocation helps customers find you
Whether you have traditional storefronts or a mobile business, a geolocation feature on a mobile app can help customers find your ice cream quickly. Allow your customers to key enter their ZIP code to find a location, or enable the “location” feature on their smartphone to find you. This can be especially helpful for out-of-town visitors or customers new to your area. If you have an ice cream truck, a GPS device affixed to your vehicle helps keep your mobile app locator up-to-date.
Push out special offers and deals
If you expect customers to download and keep using your ice cream mobile app, you have to make them feel like having the app is worth their while. One of the best ways to accomplish this is through offering exclusive offers and deals via your app. Here are some eye-catching deals you could offer on a mobile app:
- Over 90 degree special: 90-cent 1-dip cones!
- Dog days special: Kids get a free cone
- Beat the heat with BOGO sundaes – today only!
Pro tip: Making mobile app offers and deals “one day only” generates a sense of urgency, and can be especially helpful to help drive people to your locations on slower days of businesses, such as in the middle of the week.
Share news with your customers
Your ice cream mobile app should also been a trusted source of news for your fans. Consider dropping big announcements via your mobile app, once you have a sizeable user base. Doing so can help create a “buzz” and make your app users feel that they have exclusive access to your brand.
Here are some ideas on the types of content you could share on your app that customers may find interesting:
- Flavors of the day or week
- New flavors
- New location announcements
- Job postings
Pay seamlessly with your app
You can also use a mobile app to make ordering and paying seamless for your customers. Customers can use payment card data that’s stored in their smartphone to pay for their ice cream. Today it's easier to rest more assured that the card data that’s transmitted between customers’ smartphones and your payment terminal is protected from fraudsters. It’s truly as secure as paying using a plastic debit or credit card.
Connect your loyalty program
Don’t forget to reward your customers! When they use their smartphone to pay using your mobile app, your customers' loyalty program account will be automatically credited for their purchase. A loyalty program can help increase sales and encourage repeat business—extremely important for ice cream businesses that continually face tough competition.