Vantiv Omnicommerce Tracker™ - August 2016
Cutting the waste in ad space
According to data from the Chief Marketing Officer Council, marketers are expected to spend more than $500 billion on advertising in 2016. But the age-old question remains about which ads effectively drive consumer behavior and which do not.
One company that’s trying to answer this question is Foursquare. August’s Omnicommerce Tracker, powered by Vantiv and PYMNTS.com, features an interview with Mike Harkey, Foursquare’s Vice President of Business Development. Harkey explains that the company is using information gathered from its apps to learn more about consumer behavior, and helping businesses use that data to improve marketing plans and grow revenue. “We’ve got this database of 85 million places,” he says, “and we use it to solve real business problems for merchants.”
Learn more about how Foursquare is doing just that in August’s Omnicommerce Tracker. It also covers other developments in the omnicommerce space, including:
- New research from Valassis on coupon use and how print coupons continue to dominate digital coupons
- The success of Amazon’s “Prime Day” and how it drove a 35% increase in daily active users
- New survey results from Periscope, by McKinsey, detailing the ongoing popularity of in-store shopping among consumers in the U.S. and U.K.
- An updated list of the top retailers that are creating exceptional omnicommerce experiences
Ask for a copy of the Tracker or find it at PYMNTS.com.