Vantiv Omnicommerce Tracker™ October 2016
Is UX The Key To Mobile Wallet Adoption?
As more people shift from traditional payment methods like cash and credit cards to alternatives like mobile wallets, it’s natural to wonder when alternative payments will become the norm. And the answer might depend on merchant eCommerce experiences rather than the wallets themselves.
October’s Omnicommerce Tracker, presented by Vantiv and PYMNTS.com features an interview with Leo Castro, vice president of product marketing and brand for BigCommerce. In it, Castro discusses the opportunities and challenges of eliminating virtual checkout cart abandonment and converting tech-savvy shoppers into buyers.
As more consumers use their mobile devices to browse and buy, BigCommerce is tasked with meeting their evolving needs. Castro explains, “How do we make that experience fantastic for our customers and their customers? Really, the name of the game there is thinking through all the ways to optimize and reduce friction throughout the [checkout] process.”
One approach retailers can take to reduce checkout disengagement is by supporting mobile wallets to help speed up the conversion process. Read the full interview to learn more about the critical role of mobile wallets and other factors that can convert browsers into buyers. The Tracker also covers other new developments in omnicommerce including:
- Walmart’s acquisition of online marketplace Jet.com for more than $3 billion
- HSN’s introduction of augmented reality (AR) shopping via its new app
- A new partnership that allows shoppers to pay with Chase Pay on Best Buy’s mobile app and website, and also at in-store locations
- An updated scorecard of 45 retailers’ omnicommerce experiences
Ask for a copy of the Tracker or find it at PYMNTS.com.