Thought box: the path to gift cards
Small businesses often overlook the role of gift cards and processing in their business. The old paper gift certificates work well for so many. But there's so much more in it for customers and for you when gift cards become a part of what your small business offers. Responsible for as much as 50% of retail sales in the final quarter of every year, it's time to think about gift cards for your business. The time is now, not just before the holiday rush.
Start at the beginning. Research says people love their gift cards. In fact, not only does the typical gift card holder spend more money with you than the face value of a gift card, she or he visits your business multiple times to use up the gift card's value. Today, gift cards are a more than $100 billion business. And up to half of all retail sales between October and December are associated with gift card purchase. Why? Consumers love them. Vantiv research last holiday season points to gift cards as among the most popular to-buy items on holiday shopping lists. This infographic, We want gift cards!, should help get you on the path to understanding their importance to your business.
So what are the perks for you?
Answered succinctly, customers. Sure, most of us as consumers love gift cards, but there are big benefits to your small business. Why gift card programs for business are as popular as ever talks a bit more about the why. Ok. Points made. Now it's time to get a bit more specific. Ask yourself a few questions that should help answer for your business, is it time for me to get gift cards?
Here are the questions
Do you have a sixth sense? If so, you'll know that these 6 signs you need gift card processing are just the questions you need to ask and answer. Trying to stand-out from the guy around the corner? Do you have predictably slow periods each year? Is building a loyal, repeat customer base important to you and are you willing to take smarter, faster, easier steps to accomplishing that? Read 6 signs you need gift card processing.
How one small business sliced up more success with gift cards
We all love those stories about how a small local business gets bigger, goes regiona or even national. Every big business today started somewhere, small. Here's one of those stories. It's about Buddy LaRosa and LaRosa's Pizzeria. From his aunt's secret recipe to a midwest powerhouse that slices up pie that gives the big boys a run for their dough. Read Buddy's story.
Don't wait until September to decide about gift cards for December. You'll want time to get a gift card solution that's right for you. Learn more about gift cards and gift card processing in our In-store content.