PYMNTS.com Developer Tracker™ August 2016
Developer Tracker: Taking the fear out of the path to omni
With so many ways for today’s consumers to shop, creating a seamless experience is more important than ever. Companies across the developer space are launching new solutions designed to improve customers’ experiences no matter if they’re shopping online, in-store or via a mobile device.
Though consumers are moving in an omnicommerce direction, some retailers are struggling to keep up. August’s edition of PYMNTS.com’s Developer Tracker™ powered by Vantiv, takes a closer look at one of the key contributors to this gap. In an interview with Vaughan Rowsell, founder and chief product officer for Vend, Rowsell explains that many retailers struggle with embracing new technologies and fear that the undertaking of providing an omnicommerce experience will be too much to bear.
“Keeping operations siloed just doesn’t cut it anymore, but it can take some people time to come around to new technologies,” Rowsell said. He adds that some merchants just can’t see the bigger picture of bringing various channels together or they think it will be too hard to accomplish. The change to cloud-based technologies, which Rowsell says fuels the creation of a true omnichannel experience, can be a tough move, especially for small- to mid-sized businesses. “It’s that first step that can be the biggest hurdle,” he adds.
Read what Rowsell said about taking that first step in August’s Developer Tracker, including the critical role of integrated solutions. August’s Developer Tracker also covers:
- Alibaba’s development of virtual reality technology that can be used while browsing and buying from the company’s digital catalog
- Walmart’s expansion of its mobile payment system, Walmart Pay
- The launch of Vantiv’s One Network Experience (O.N.E.), its all-in-one developer network that streamlines seamless payments integration
Download this month's Developer Tracker here.