Simplify your credit card processing with better acceptance
If only based on personal experience, you’re sure to know the different ways credit cards can be verified and accepted: swiped, dipped, signature required, or no signature necessary. Variation among methods can be confusing for consumers, so when trying to decide on your own payment services plan, your best bet is to keep it simple. The fewer steps a customer has to go through, the better. We'll give you some tips about proven success strategies to simplify.
The Changing Minds of Consumers
A tablet device’s relatively simple setup makes it easy to swipe the card, sign, and tip. The receipt is generally sent to the email address registered to the customer’s credit card, which makes it a quick and painless interaction. A tablet is also an ideal choice for mobile convenience should you require traveling or completing transactions beyond the walls of a brick and mortar business. Still, the familiarity of tablet devices among many consumers is perhaps its strongest advantage. Touch-screen signatures and intuitive menu navigation allow tablet device card transactions easy understanding among your staff and customers that can move your line that much faster. It's often a subtle factor that can influence people far more than you may realize.
Streamlining Your Process
Regardless of the age or understanding of your clientele, you should always be looking for ways to simplify your payment services. Many businesses from dentists to retail stores and even non-profits have found a niche with POS terminal systems, which not only accurately accept credit cards, but also allow you to track inventory, payment trends, and even the schedules of your employees all from one machine. You can find software to keep schedules for client appointments online and give them a way to pay with their card when they book the appointment. This way, the appointment time is secured which can cut down on your cancellation rate. When a 12-person table at a restaurant presents 12 different credit cards and requests that the appetizers be split out a certain way, your employees won't feel like it's the end of the world. If you're looking to upgrade your payment services, then you should already know the general trends of how your customers like to pay. A simplified payment services plan can make it even easier to see the numbers, so you can make smarter business decisions in the future.
Opening Up Your Business
Small businesses may not feature reward programs beyond simple punch cards, but your business could find big benefits by implementing this method correctly. The right payment services can make it easy for you to track a customer’s business through a specific marketing card program and allow you to show your appreciation. Companies like Walgreens and Bloomingdale's have already seen success, but it's not just for the heavyweights and national brands. You may not have the capital for an extensive promotion, but a little can go a long way with customers. They'll certainly appreciate you for not giving them yet another card to carry around in their wallet every time they come to your establishment.