5 ways the right restaurant point of sale can help you get a 5-star review
It’s no surprise that the menu is the primary consideration in a 5-star restaurant review, but many other factors come into play, too, such as food presentation, ambiance, service, location, and price. And, increasingly, technology, which includes the restaurant point of sale.
According to a recent survey by the National Restaurant Association, 39 percent of consumers say technology options make dining out more fun, and 34 percent would choose one restaurant over another because of the technology options available. Additionally, consumers say technology in restaurants increases convenience (72 percent), speeds up service (67 percent), and increases order accuracy (65 percent).
Restaurant operators are taking note. The National Restaurant Association reports that more restaurant operators are devoting more resources to technology. In fact, four out of five restaurant operators agree that technology helps increase sales, makes their establishment more productive, and provides a competitive advantage.
Tableside point of sale tablets are one example of the types of new technology restaurants are implementing. By allowing diners to place their orders and pay their bill at their own pace, and even play games while waiting to be served, the devices are driving the convenience and service today’s consumers are seeking.
Restaurant POS tablets offer many benefits for both restaurant operators and their patrons. Let’s take a look at the top five:
1. Better dining experience.
Whether spending money online or in person, today’s busy consumers expect a seamless, easy buying experience. In a restaurant environment, tableside POS tablets empower diners to place their order when they want, whether they are in a hurry or enjoying a leisurely meal. And paying for the bill is more convenient too, since customers can do so whenever they are ready without waiting for their server to deliver the check. With speed and ease of use, POS system tablets offer a true hassle-free experience from the moment a restaurant customer takes their seat at the table to the moment they depart.
2. Larger tickets.
POS tablets create lucrative upsell opportunities by suggesting additional items based on what the diner has already ordered. And when customers check out, the tablets automatically prompt various tip amounts. This not only makes it easy for customers to calculate the tip (they don’t have to), but nearly guarantees that they will tip.
3. Increased customer engagement.
Tableside point of sale systems have proven to be an effective tool for driving loyalty program participation, gathering customer feedback, and keeping guests engaged. Guests can easily enroll in a restaurant’s loyalty program using a POS such as an one configured on an iPad, while accruing, viewing, and redeeming their rewards in real-time. Ziosk reports that restaurant guests are 10 times more likely to register for a loyalty program on a tablet based POS. Tablets are an effective way to get customers to answer a survey, too. Consumers complete surveys on a tablet 30 percent of the time, as opposed to less than 1 percent of the time when the survey request appears on a printed receipt. Additionally, many tableside POS solutions incorporate interactive gaming and entertainment features designed to delight and distract patrons while they are waiting for their food to be delivered.
4. Improved employee productivity.
At first glance, it may appear that tableside point of sale tablets could pave the way to eliminating wait staff. But in reality, the devices are actually a means to create a more productive working environment for employees. With ordering and billing eliminated from their duties, servers can attend to other important guest services and work on developing a rapport with customers. Between communicating with the kitchen and guests on changes and additions to orders, POS tablets help alleviate a significant amount of the back-and-forth work wait staff have to complete each shift, freeing them up to focus on what’s really important—ensuring top notch customer service.
5. Better data insights.
In today's information age, the success of any business is heavily based upon knowing the customer and their buying habits. And today’s tableside POS tablet technology allows businesses to gather and leverage the data and insights needed to attract and retain customers. These robust point of sale systems make it easy for a restaurant to get tangible insights into customer buying habits and trends that can be leveraged for targeted sales promotions.
Restaurant managers and owners have to wear many hats to keep their businesses up-and-running and successful in a competitive industry. Implementing a robust restaurant point of sale like a tableside tablet can help reduce the number of hats, drive revenue, and free up time to improve customer service.