Virtual Terminal Credit Card Processing is a Popular Choice for Online Transactions
Putting up your products or services online allows you to reach potential life-long customers you couldn't reach before. Popular web hosting sites allow you to set up credit card processing directly through them, but if your business isn't primarily eCommerce, you may want to save money by considering virtual terminal credit card processing.
How Does It Work?
Virtual terminals are advertised as turning your computer into a payment terminal. All you need is a device with an internet connection to use it. You don't have to download expensive software or purchase a new system. It has user-friendly navigational tools and simple instructions to use. You can run both credit or debit cards over-the-phone, and mail orders too. Give refunds, produce receipts, record information, create standardized reports and confirm transactions all with virtual terminal credit card processing. Essentially, you can smooth out the payment process while still giving your customers data security protection.
Is It Secure?
With the amount of hacking going on (and even Apple's admission that they can only do so much to stop it), a merchant needs PCI-compliant devices to minimize the risks associated with data compromise. Also, with a more advanced encryption method, there's less chance a successful hack will even take place.
Is It Complicated to Use?
When a person heads out to a brick-and-mortar store, they're used to seeing a terminal where they can either swipe or insert their card. Small businesses get a bit of a pass if they use something more modern, but most merchants don't want to disrupt the natural order and throw their customers off with new instructions. However, when a person pays online, they don't see anything behind the scenes. All they care about is whether or not your site looks professional, and that you have clean reviews from past customers. If you run a small business with a store-front but find your major cash flow comes from your website, then this would be a perfect solution for you. Anytime you're on the go, you can still conduct business without worrying about who might be on the network. If you have international clients, you can also generally find systems that can accept and convert your currency quickly, all while making it easy for customers from around the world to do business with you.